Skip to content

PRESS: SENIX Marks Continued Growth with Addition of Seven Team Members to North American Headquarters

26 Sep 2023 0 Comments
PRESS: SENIX Marks Continued Growth with Addition of Seven Team Members to North American Headquarters

HUNTERSVILLE, N.C. – SENIX Tools is proud to announce the addition of seven new members to their North American team, headquartered in Huntersville, North Carolina, setting the stage for the company’s upcoming growth in geographic distribution and product line offerings heading into 2024.

”We are constantly aiming to develop our workforce in order to advance our products and overall brand, as seen by the recent addition of these industry leaders to our team,” said Scott Collins, President of YAT USA (parent company of SENIX Tools). “We are thrilled by the recent success produced by the entire team here at SENIX, and look forward to the immediate value each of these industry professionals will bring to our continued growth.”

The recent growth to SENIX’s North American headquarters spans various key departments including e-commerce, marketing, business development, product development, operations, and customer service. The newest additions to the SENIX team include:

Larysa Gruner

Larysa Gruner | Director of Ecommerce A 20-year sales and marketing veteran, Larysa comes to SENIX most recently from the furniture industry, where she drove significant omnichannel sales growth for several leading B2C and B2B legacy brands.




Michael Smiley

Michael Smiley | Ecommerce Manager Michael is a seasoned Account Manager known for his proficiency in merchandising, global sourcing, and e-commerce management. His 10+ years of direct industry experience has included ecommerce roles at Lowe's and Greenworks Tools.




Spero Lawson

Spero Lawson | Marketing Manager Formerly at Positec Group, Spero led content and creative direction for the Kress brand and supporting online sales growth through tailored content for the Worx and Blueridge brands.




Chris Dierkes

Chris Dierkes | Business Development Manager, Dealers Chris joins the team at SENIX after four years as Regional Sales Manager for Husqvarna Group, bringing his direct industry expertise and knowledge to the brand’s business development efforts.




Brian Stephenson

Brian Stephenson | Business Development Manager, Retail Brian’s 18 years of industry experience includes business development roles with Lowe’s , Ames True Temper (Now Home by Ames), Rust-Oleum, and Galanz Americas Limited Company.




Jon Jamieson

Jon Jamieson | Product Manager Jon brings over five years of experience in the power tools industry, beginning with TTI as a Field Sales Rep and later serving the product management team. He has worked on various innovative and successful categories and products, and has a deep understanding of the needs and preferences of the end users.




Krystal Avis

Krystal Avis | Operations and Customer Service Coordinator Krystal brings 15 years of experience in managing distribution centers to SENIX, having served in various capacities including customer service, sales, warehouse, and management.




For more information on SENIX Tools and their broad selection of power tools and outdoor power equipment, please visit

SENIX Tools 10506 Bryton Corporate Center Dr, #500 | Huntersville, NC 28078 | 800.261.3981 |

Prev Post
Next Post

Leave a comment

Please note, comments need to be approved before they are published.

Thanks for subscribing!

This email has been registered!

Shop the look

Choose Options

Sign up for discounts, special offers, and product updates.
Edit Option
Have Questions?
Back In Stock Notification
Product SKURatingDescription Collection Availability Product Type Other Details
this is just a warning
Shopping Cart
0 items